Brief

With the launch of the new D-Series notebook, Dell was looking to target business travellers with a poster campaign at the UK’s major airports.

Solution

The awareness campaign used locations to emphasise the mobility of the product, the product name, as well as the company name itself. The campaign was further enhanced with the use of Z-Cards that were placed on trays within the restaurants most frequented by business travellers.

Results

A micro site especially set up for the campaign received thousands of hits. A further extension of the campaign saw many of London’s taxis carrying the D-Series message.

Other work for this client includes:

Identity
Events
Brochures
Direct Mail
Online Advertising
Email Marketing
Print Advertising
Magazines

Working within a global business, and one that has to react to ever-changing market dynamics, means we need a creative communications agency with real agility. Over the years Origin has consistently responded to these changes, delivering considered and creative work, supported with a high standard of service.

Dell