Client

Established specialist tax consultants No Longer Limited (NLL) were one of the first companies to specialise in providing contract staff with the best routes available to them to maximise their earnings potential in light of IR35 legislation.

Brief

This growing sector had seen a number of companies enter the market and NLL consequently found themselves losing ground to companies with lesser offerings due to their corporate image.

Solution

A new identity and positioning along with a new website had an immediate impact on the business. With a ribbon device emulating a sense of freedom and possibilities as part of the logo, this became a device that was applied in a number of ways across a range of media.

Results

A dramatic increase in enquires via the website demonstrated just how much visual perception has an impact on a business offering. Developing a clearer proposition to the market also meant potential clients were able to understand the offering more easily.