Client

A leader within the “Not for Profit” market for membership and relationship management software and services.

Brief

Evolve the current identity to reinforce the company’s market leading position and introduce a branding protocol for an expanding range of products. Generation of names for services and CMS offerings.

Solution

A device was created that could easily be used independently as well alongside the individual product identities. With complementary colours allocated to each product, a clean and contemporary brand was established.

Results

A user conference was chosen to unveil the new branding. It was met with universal praise and went on to provide a strong foundation for the introduction of the new look and feel.