Client

Aiimi exists to help organisations establish and adapt to the emerging business model whereby performance is measured and rewarded against the fulfilment of other corporate objectives and obligations – such as innovation, intelligence, reputation, compliance and culture. Part of the Re-Think Group, Aiimi’s aim is to be recognised as the leading supplier of talent and delivery of solutions in IT, HR, Finance and Construction.

Brief

A new division of the ReThink Group, Aiimi needed a positioning and identity to enable the business to roll out its proposition to a wide audience in a number of key and competitive markets.

Solution

A new logo was created alongside a comprehensive set of corporate messaging. Powering Business Dynamics was developed as a platform to convey the business’s core values and unique combination of services.

Results

The new branding quickly gained traction within the established clients of the group and provided a strong position for the business to takes its messages and offering to a wider audience