Client

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies. Employing approximately 150,000 people in 134 offices in 62 countries, the company is recognised as one of the fastest growing global brands.

Brief

A series of new software solutions for the company’s printers were to be launched at CEBIT and a set of new brochures explaining their various features was required.

Solution

Building on the shape of the corporate logo, elliptical layers overlaid metaphoric images representing the product. The brochure went on to explain the various features and benefits as well as providing a detailed technical specification.

Results

A high impact set of collateral that supported the successful launch of the products at the show and beyond.