Client

Specialists in creating insurance products protecting income, health, home and possessions. Working with financial institutions, intermediaries and high street retailers to design, develop, underwrite and market niche lines of insurance.

Brief

Develop an overall look and feel for a range of the company’s collateral including Product Brochures, Terms and Conditions and Policy Summaries.

Solution

Utilising the curves from the logo a grid and colour code approach was deployed that used lifestyle photography to focus on individual types of insurance.

Results

With many of the documents gaining the crystal mark from the Plain English Society the material helped reinforce the brand and was easy to use and follow on a day to day basis.