Client

A leader within the “Not for Profit” market for membership and relationship management software and services.

Brief

In support of the new identity, a new look and feel for the business’s collateral was required.

Solution

The platform of ‘Clarity in a complex world’ was created with distinctive photography which employed people with their heads obscured – the concept being that with APT you get a clear view of everything.

Results

First product brochures for Stratum and Spectrum along with case studies were rolled out at a user conference with immediate positive feedback, which enabled the company to reinforce its presence in the market.