Brief

In support of the new identity, a new look and feel for the business’s collateral was required.

Solution

The platform of ‘Clarity in a complex world’ was created with distinctive photography which employed people with their heads obscured – the concept being that with APT you get a clear view of everything.

Results

First product brochures for Stratum and Spectrum, along with case studies, were rolled out at a user conference with immediate positive feedback, which enabled the company to reinforce its presence in the market.

Other work for this client includes:

Branding
Advertising
Direct Marketing
Identity
Brochures