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B2B Print is dead. Long live print in B2B

Reports of the demise of print at the hands of digital are greatly exaggerated. Despite the huge growth in digital, print still has many roles to play in 21st century B2B business marketing.

Used selectively based on content, audience and objective it remains one of the most effective forms of communication. Yet all too often, a fragmented approach to print is taken, leading to spiralling results and dispersed communications.

Print does not always mean PRINT. It can mean content better presented and consumed in a fully controlled and offline environment. Print is also now a point of differentation and can gain attention where digital media is saturated. Even the humble brochure can now have video embedded in it – both online and off.

File/Print

Digital distribution of traditional ‘printed’ marketing communications can be used to great effect. Integration is key, getting print to work with digital amplifies the message and deepens the engagement.

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  • Advertising 
  • Brochures
  • Corporate Stationery
  • Corporate Literature
  • Direct Marketing
  • Folders & Binders
  • Magazines
  • Newsletters
  • Packaging
  • Posters
  • Promotional Material
  • Report & Accounts
  • Sales Literature 
  • Technical Literature
  • Tender Documents
  • Thought Leadership
  • Training & Education
  • White Papers

DIABLOG

Can you be too creative? To a degree it depends on your audience. Real creativity lies in having a single-minded proposition and the courage to execute it... read more

COMMENT

Brochures, still have an important role in marketing for certain information and audiences. It's time to Re-embrance the humble brochure... B2B Print is dead. Long live print in B2B  read more 

THINKING

Has your brand lost its personality? 5 important questions to ask... Has your brand had a personality bypass or is it the life and soul of the party? read more

DOING

No single media will reach any given audience, and no one media is right for communicating every kind of content... read more

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360 guide

Learn more about how we use our 360 methodology to gain valuable insights across all aspects of our work.

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